Recommendations to meet this challenge:
First of all, the contents must not be confusing or ambiguous. The target viewers must be communicated in simple and informative words. Then the contents; specially videos and pictures must be interesting and enriched with some clear message. This will increase the chances that they view the whole campaign and most likely wish to buy the product or at least have a healthy discussion with their close ones on the social media (Walsh). Finally, the campaigns must never contain any words or pictures that are against the sentiments of some group of people. This can badly affect the public image of the organization and most probably that particular group may ban the organization's products in its country or region. Also, this will bring negative impact on the social media site (Hendricks, 137).
3. Analyze the Social Media and Business Environment
Keeping in view the possible negative impacts, issues, and challenges, it can be recommended to businesses which use social media that they must carefully analyze their internal and external environment; the growth potential of the business, the target customers and intensity of changing customer preferences, and the political, legal, governmental and economic conditions of target countries. After this analysis, they must put their focus on targeting the potential segment of the social media users (Evans & McKee, 83)
Conclusion:
Social media has become a controversial subject in the U.S. business community in that it brings both positive and negative impacts to the businesses. On one side, organizations use it for the promotion...
To manage the issues, challenges, and negative impacts of social media on business operations, organizations should act upon the principles of TQM and CRM while giving importance to the results of business environment analysis. The Management bodies of organizations must realize that social media communication, if not managed efficiently, can give big challenges and hamper the business growth badly (Smith, Wollan, & Zhou, 59).
Works Cited
Evans, Dave. & McKee, Jake. Social media marketing: the next generation of business engagement. 1st Edition. Indianapolis: Wiley Technology Publications, 2010. Print
Hendricks, John. Social Media. Lanham: Lexington Books, 2012. Print
Kaplan, Andreas, & Haenlein, Micheal. "Users of the world, unite! The challenges and opportunities of Social Media." Business Horizons. February 2010: 59 -- 68. Print
Maignan, Isabelle & Ferrell, OC. "Corporate social responsibility and marketing: An integrative framework." Journal of the Academy of Marketing Science. 2011: 3-19
O'Leary, Steve; Sheehan, Kim; & Lentz, Sterlings. Small business smarts: building buzz with social media. California: Praeger, 2011. Print
Smith, Nick; Wollan, Robert; & Zhou, Catherine. The social media management handbook: everything you need to know to get social media working in your business. N.J: John Wiley & Sons, 2011. Print
Walsh, Lawrence. Social Media's Evolving Impact on How Businesses Buy Tech. Forbes. 28 Feb. 2012. Web. 16 Mar. 2012.
